BIA Discover Boating Campaign
BIA Discover Boating campaign
The Boating Industry Association (BIA) has launched its ‘See You Out There’ Discover Boating campaign, ahead of the busy summer season.
The three-month campaign aims to retain the high levels of interest and participation in boating, while showcasing the variety of boating activities on offer.
BIA President Andrew Fielding said in addition to lifestyle, boating offers unquestionable health benefits.
“The science is clear, boating is good for the body and mind; research shows that being in, on or around water helps reduce stress and promotes a sense of wellbeing,” Fielding said.
“A boat provides you with your own island where you can choose when and where to go, and who goes with you. Little wonder it is so popular with families and friends.
“There is a boat for all ages and all budgets, with huge choice from small paddle and sail craft, right through to cruisers and yachts of all sizes. Alternatively, you can simply join in a boat share or club program or just hire one for a day.”
The BIA’s Discover Boating website includes information for people new to boating, those returning and those who are already passionate about the lifestyle.